A practical guide to comparing affiliate networks like AWIN, CJ, Impact and Rakuten, including costs, publisher access, and how to choose the best fit for your programme. Update — April 2026: Since this article was published, Rakuten and Impact.com have announced a strategic alliance. Rakuten will transition its platform merchants to Impact and exit the technology side of the business, focusing instead on its managed service and owned assets such as Rakuten Rewards. We've upd